Understand the source and you understand the solution. Lawrence Lessig
To keep your product or message at the top of someone’s mind, you should associate it with something that people encounter on a frequent basis. Nick Kolenda
Time had the power to cancel all changes wrought by human artifice. Haruki Murakami
If you are not aggressive, you are not going to make money, and if you are not defensive, you are not going to keep money. Ray Dalio
Dramatize your ideas. Dale Carnegie
Nothing is so useless as doing efficiently that which should not be done at all Peter Drucker
Be free of fear and desire. Marcus Aurelius
Pick battles big enough to matter, small enough to win. Jonathan Kozol
For any plan to work, every team needs at least one asshole who doesn’t give a shit if he or she gets fired or exiled or excommunicated. David McRaney
No nature would not bring something that wasn’t beneficial to what it governed. Marcus Aurelius
Interesting things happened to people who could weave them into interesting stories. Michael Lewis
This is all a big lottery, and press is a good way to get more tickets. Jason Kincaid
A person's worth is measured by the worth of what he values. Marcus Aureilus
Life is a waste of time; time is a waste of life, so get wasted all of the time and have the time of your life. Dilbert (Scott Adams)
The problem with the world is that the intelligent people are full of doubts, while the stupid ones are full of confidence. Charles Bukowski
Affectus, qui passio est, desinit esse passio simulatque eius claram et distinctam formamus ideam. [Emotion, which is suffering, ceases to be suffering when we form a clear and distinct idea of it.] Spinoza
Very simple mechanisms, sufficiently scaled, can end up looking like magic. François Chollet
Politics is the art of postponing decisions until they are no longer relevant. Henri Queuille
You do not merely want to be considered the best of the best. You want to be considered the only ones who do what you do Jerry Garcia
We need to make our message so integral to the narrative that people can’t tell the story without it. Jonah Berger
When you get on the ground if the order we issued you is wrong, execute the order we should have issued you. General Stanley McChrystal
Memory can give warmth to time. Haruki Murakami
The greatest risk is that we’ll get to the end of our lives having never risked them on anything. John Brockman
Because there is no demand for new and unknown goods, no demand for the unforeseeable fruits of innovation and genius, preoccupation with demand fosters stagnation George Gilder
The mind without passions is a fortress. Marcus Aurelius
Why do some places prosper and thrive while others juct suck? It's not a matter of brains. No part of the earth is dumber than Beverly Hills, and the residents are wading in gravy. In Russia, meanwhile, where chess is a spectator sport, they're boiling stones for soup P.J. O'Rourke
If it’s not dangerous, ignore it. If it’s not new and exciting, ignore it. If it is new, summarize it as quickly as possible—and forget about the details. Oren Klaff
Better not to think at all than to think halfway. Haruki Murakami
The most important conflict often happens within a character, or within the narrator. The story begins with an inscrutable character and ends with a person the author and reader understand better than before, a series of events that yields, however quietly, a dramatic truth. Tracy Kidder
A model isn’t the thing but rather an exaggeration of one aspect of the thing. Emanuel Derman
Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise. Sharon Bertsch McGrayne
Never act on a new idea for at least twenty-four hours. Steven D. Levitt
O quam cito transit gloria mundi. Thomas à Kempis
Love without sacrifice is like theft. Nicolas Nassim Taleb
To learn from data, you have to make assumptions about it. François Chollet
The height of cleverness is to be able to conceal it. La Rochefoucauld
Charismatic leaders often point out deficiencies in the status quo, contrast this picture to a glorious future, and show how they intend to get there. Olivia Fox Cabane
When we listen to your narrative, it’s not what happens to you that makes you interesting, but it’s what you do about the situations you are in. Oren Klaff
If I can get you to make a commitment (that is, to take a stand, to go on record), I will have set the stage for your automatic and ill-considered consistency with that earlier commitment. Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand. Robert B. Cialdini
Perfection is not pleasure and imperfection is not pain. Pleasure and pain are associated with transitions between states, not the states themselves. Emanuel Derman
Fools try to prove that they are right. Wise men try to find when they are wrong. Michael W. Covel
Risk greases the wheels of a free-market economy; uncertainty grinds them to a halt. Nate Silver
Victorious warriors win first and then go to war Sun Tzu
Limit your attention to things that meet two criteria—they matter to you and you can influence them. Carl Richards
Someone who has made plenty of errors—though never the same error more than once—is more reliable than someone who has never made any. Nassim Nicholas Taleb
In every man sleeps a prophet, and when he wakes there is a little more evil in the world. Emil Cioran
People don’t think in terms of information. They think in terms of narratives. Jonah Berger
The weak shows his strength and hides his weaknesses; the magnificent exhibits his weaknesses like ornaments. Nassim Nicholas Taleb
There's a thin line between vision, bulltshit, and fraud. Scott Galloway
If you want power, at some point you will have to spread fictions. If you want to know the truth about the world, at some point you will have to renounce power. Yuval Noah Harari
Purity of soul is to will one thing Soren Kierkegaard
When the Japanese say 'Yes', it means ‘Yes, I understand,’ not ‘Yes, I agree.’ Blake J. Harris
Optimism is the best prevention for regret. Brian Christian
A pat on the back is only a few inches from a kick in the butt. Dilbert (Scott Adams)
Don't be irreplaceable. If you can't be replaced, you can't be promoted. Dilbert (Scott Adams)
There is a crack in everything, that's how the light gets in. Leonard Cohen
Time is, ultimately, the expression of our ignorance of the world. Carlo Rovelli
When bankers get together for dinner, they discuss art. When artists get together for dinner, they discuss money. Oscar Wilde
How superb to become wise without being boring; how sad to be boring without being wise. Nassim Nicholas Taleb
The more you know, the less you need. Yvon Chouinard
All you need is a large batch of incompetent experts and some of them will end up with a fantastic track record. Gerd Gigerenzer
Prudence in contemplation, courage in execution. Michael W. Covel
The fact that you can put a dozen inexperienced people into a room and conduct a brainstorming session that produces exciting new ideas shows how little relative importance ideas themselves actually have. Theodore Levitt
Every chapter title uses a sequence of three words (with an action verb as the first word). Nick Kolenda
Happiness comes down to choosing between the discomfort of becoming aware of your mental afflictions and the discomfort of being ruled by them. Robert Wright
[I'm] not for sale but I'm takin payments. Run The Jewels
Let the other person do a great deal of the talking Dale Carnegie
Poverty is not a certain small amount of goods, nor is it just a relation between means and ends; above all it is a relation between people. Poverty is a social status. As such it is the invention of civilization. Christopher Ryan
The price of a stock is still determined by people. And as long as people let fear, greed, hope, and ignorance cloud their judgment, they will continue to misprice stocks and provide opportunities to those who rigorously use simple, time-tested strategies to pick stocks. James P. O'Shaughnessy
For a company to excel, employees must be reassured that self-interest, not the company’s, is their foremost priority. Ricardo Semler
History aims above all to make us aware of possibilities we don’t normally consider. Yuval Noah Harari
For any plan to work, every team needs at least one asshole who doesn’t give a shit if he or she gets fired or exiled or excommunicated. David McRaney
America has only three cities: New York, San Francisco, and New Orleans. Everywhere else is Cleveland. Tennessee Williams
If you don’t encounter competition, you should wonder if you are doing something worthwhile enough. Guy Kawasaki
Market research can’t tell you about solving problems that customers can’t conceive are solvable. Giving the customer what he wants is less important than giving him what he doesn’t yet know he wants. Eric Schmidt
Where there are people who want to buy there will be people willing to sell. David Graeber
The more you work to get something, the more you’ll enjoy it. Garth Sunden
The most successful companies make the core progression—to first dominate a specific niche and then scale to adjacent markets—a part of their founding narrative. Peter Thiel
A good enchanter believes objections are a way of saying, “Not yet” or “Tell me more” as opposed to “No.” Guy Kawasaki
Il n'y a qu'une route vers le bonheur : c'est de renoncer aux choses qui ne dépendent pas de notre volonté. Epictète
Is it possible that existence is our exile and nothingness our home? Emile Cioran
Customers attach value to a product in proportion to its perceived ability to help solve their problems or meet their needs. All else is derivative. Theodore Levitt
Many people think they are risk takers, but are actually gamblers Eric Falkenstein
A pillar of capitalism is you can’t reward the winners without punishing the losers. Scott Galloway
The efficiency and consistency of automated processes outweigh the benefit and cachet of doing things manually. Rishi K. Narang
In a fight, being crazy is better than being smart. Masayoshi Son
Mastery, autonomy, and purpose (MAP) Guy Kawasaki
Better to craft a story that explains not just that you’re better and different, but how you cater to particular groups of people and use-cases. Jason Kincaid
Experience teaches all too plainly that men have nothing less in their power than their tongue, and can do nothing less than moderate their appetites…. So the madman, the chatterbox, the child, and a great many people of this kind believe they speak from a free decision of the mind, when really they cannot contain their impulse to speak. Emanuel Derman
If you want enemies, excel your friends; but if you want friends, let your friends excel you. La Rouchefoucauld
A poor analogy is at the bottom of all bad ideas. Eric Falkenstein
A man is honorable in proportion to the personal risks he takes for his opinion—in other words, the amount of downside he is exposed to. Nassim Nicholas Taleb
Never explain―your friends do not need it and your enemies will not believe you anyway. Elbert Hubbard
If you want to have what others don't, you have to do what others won't. Richard C. Wilson
Why models? Because the inanimate world is filled with quasi-regularities that hint at deeper causes. We need models to explain what we see and to predict what will occur. We use models for envisioning the future and influencing it. Emanuel Derman
The real problem with robots is not their own artificial intelligence but rather the natural stupidity and cruelty of their human masters. Yuval Noah Hariri
The customer rarely buys what the business thinks it sells him. Peter Drucker
Capitalism’s raison d’être is to bring every aspect of human life into the economic arena, where it is transformed into a commodity to be exchanged as property in the marketplace. Jeremy Rifkin
The only real failure is the failure to learn Gordon R. Sullivan
Good writing finishes strong. Steven Pinker
A story spans the distance from “before” to “after". Lisa Cron
Investing is a popularity contest, and the most dangerous thing is to buy something at the peak of its popularity. At that point, all favorable facts and opinions are already factored into its price, and no new buyers are left to emerge. Howard Marks
We suffer roughly two times more from a loss than we enjoy a gain of the same size. Michael Mauboussin
What matters isn’t what a person has or doesn’t have; it is what he or she is afraid of losing. Nassim Nicholas Taleb
If you're going to say what you want to say, you're going to hear what you don't want to hear. Roberto Bolaño
When people don’t pay the true cost of something, they tend to consume it inefficiently. Steven D. Levitt
The first follower is what transforms the lone nut into a leader. Guy Kawasaki
All happy companies are different: each one earns a monopoly by solving a unique problem. All failed companies are the same: they failed to escape competition. Peter Thiel
On the keyboard of life, always keep one finger on the escape key. Dilbert (Scott Adams)
The ability to stay disciplined to a process is arguably the most important aspect of being a successful investor. Wesley R. Gray
The knowledge that life is worthless is the flower of all human wisdom. Thomas Ligotti
Intuitive judgments are often unreliable because people base predictions on how well an event seems to fit a story. Michael Mauboussin
The holy grail is to spend less time making the picture than it takes people to look at it. Banksy
In order to make advances in our understanding of the world, it is not always necessary to have new data. Carlo Rovelli
Education is a progressive discovery of our ignorance Will Durant
Humans can thirst for money, knowledge, or love; sometimes for two, never for three. Nassim Nicholas Taleb
Running long or beyond the point of attention shows weakness, neediness, and desperation. Oren Klaff
In situations in which outcomes are important, we get stressed by uncertainty and feel the need to do something so that we have the illusion that we can control events. Bruce Hood
Do not focus on what you cannot control. Gordon Murray
Everything we hear is an opinion, not a fact. Everything we see is a perspective, not the truth. Marcus Aurelius
The best things in life are free. The second best things are very, very expensive. Coco Chanel
Death smiles at us all; all we can do is smile back. Marcus Aureilus
Je ne m’estime pas comme blasé ; est-ce ma faute si autrui est médiocre ? Odieux Connard
Neediness equals weakness. Oren Klaff
Great art is horseshit, buy tacos. Charles Bukowski
Identify the goal and then forget about it and concentrate on the process. Yvon Chouinard
Tactics mean doing what you can with what you have. Saul Alinsky
Muddy water is best cleared by leaving it alone. Alan Watts
Leadership is the ability to convince people to work together in pursuit of a common goal. Scott Galloway
Make sure you have finished speaking before your audience has finished listening. Frank Partnoy
The smarter you become, the less you speak. Tim Denning
Everything in the world becomes blurred when seen close up. Carlo Rovelli
Modern-day "capitalism" in America is to flatten the risk curve for people who already have money, by borrowing from future generations with debt-fueled bailouts for companies. Scott Galloway
Stop perceiving the pain you imagine and you’ll remain completely unaffected. Marcus Aurelius
Complex systems are weakened, even killed, when deprived of stressors. Nassim Nicholas Taleb
Like all milestones, something to look forward to, something to look back on, but at the time, nothing more than a pretext for indulgence. Ted Simon
The only way on earth to influence other people is to talk about what they want and show them how to get it. Dale Carnegie
In a nutshell, a story is about how the things that happen affect someone in pursuit of a difficult goal, and how that person changes internally as a result. LIia Cron
The best choices are the ones that have more pros than cons, not those that don't have any cons at all. Ray Dalio
The fundamentals of a stock don’t change nearly as much or as rapidly as its price. Robert Shiller
What I know at sixty, I knew as well at twenty. Forty years of a long, a superfluous, labor of verification. Emil Cioran
Success is the harmful passage from the camp of the hating to the camp of the hated. Nassim Nicholas Taleb
Man suffers only because he takes seriously what the Gods made for fun. Alan Watts
Ask yourself, for example, what it is that you’re really selling. It is not the features or the thing itself. It’s the experience of the thing and all the emotions related to it that you are really selling. Garr Reynolds
If you want to gauge group loyalty, requiring people to believe an absurdity is a far better test than asking them to believe the truth. Yuval Noah Harari
Accept that some days you are the pigeon and some days the statue. Dilbert (Scott Adams)
The classical man’s worst fear was inglorious death; the modern man’s worst fear is just death. Nassim Nicholas Taleb
All this marching up and down and cheering and waving flags is simply sex gone sour. George Orwell
Nothing in life is as important as you think it is when you are thinking about it. Daniel Kahneman
If you're losing your soul and you know it, then you've still got a soul left to lose. Charles Bukowski
The real question is gumption. Haruki Murakami
The simpler, the better. Complications lead to multiplicative chains of unanticipated effects. Nassim Nicholas Taleb
Remember the 80/20 rule and know that the key 20 percent is. Ray Dalio
What is done to me is ordained by nature, what I do by my own. Marcus Aurelius
Innovative strategies are based, not on finding out what people want and providing it, but on inventing ever-bigger hammers and then forcing us to be nails. Kevin Carson
You should never be able to reverse engineer a company’s organizational chart from the design of its product. Eric Schmidt
Once we realize that imperfect understanding is the human condition, there is no shame in being wrong, only in failing to correct our mistakes. George Soros
Social media are severely antisocial, health foods are empirically unhealthy, knowledge workers are very ignorant, and social sciences aren’t scientific at all. Nassim Nicholas Taleb
Humans think in stories rather than in facts, numbers, or equations, and the simpler the story, the better. Yuval Noah Harari
When you are called to action, sometimes the most useful action you can take is to improve the data. Hans Rosling